We take a whimsical look at the epic battle between David and Goliath to see whether it might offer some insights into the way large and small companies act in a changing market place. Jay Heuer shows how the common beliefs cherished inside those companies are actually not that far off from those of the two warriors. How one of them was able to defeat the other was not so much a matter of situation but of attitude. And such attitudes can be changed.

In this article, Dr. Heuer outlines the core work unit for a modern Research & Development organization: the inNode. This team structure is a departure from the traditional functional separation of skills and responsibilities. In his experience, it generates better results faster with less waste.