Most organizations are stuck in a rut. On one hand they understand all the good things that come with growth, one the other they are petrified that growth means change and change means risk. Godin has worked with 33 of the world's best business minds to answer the critical question: How do you make a business remarkable? The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing, it tells stories that light the imaginative fire and encourages true innovation.

This book is a breath of fresh air. Edited by Seth Godin, it collects articles from some of the most prolific thought leaders in the industry. A bit pretentious (of course), a lot of fluff, but lots of good war stories to tell when trying to make a point. An entertaining read, if you like to spend time on looking at the same thing from different angles.

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