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 Reading 'The World is Flat' by Thomas Friedman is a long exercise, more than 12 hours of reading. I am listening to it on my iPod, downloaded from Audible.com (sorry, not yet released in the UK). It is the book that everybody spoke about in the TFN Event in June. It has started my mind in more than one ways. A forthcoming article on the hidden cost of language will be one of the more immediate offspring.
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Collapse: How societies choose to fail or survive.  Jared Diamond’s book kept me awake for many a night. To follow the ascent and eventual demise of societies like the Greenland Norse (just horrid and gripping) or the Anazasi of North America was mind-boggling.
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 John Gribbin’s book ‘Deep Simplicity’ is one of those books that I cannot put down, once I have started reading it. It is gripping to see how simply rules emerge from chaos and form complex, rich and ever changing behaviors. As one having learning Physics, it is always fascinating to realize that there are completely predictable and known circumstances out of which unknown reactions arise. Gribbin’s example of the Three Balls is simply grounding: if two touching balls are struck in the middle by another ball (and they are all perfectly elastic), there is no mathematical way to predict where the three balls will bounce to. None. Intuitively, this looks like such a simply thing, but in reality it is complex.
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 Most organizations are stuck in a rut. On one hand they understand all the good things that come with growth, one the other they are petrified that growth means change and change means risk. Godin has worked with 33 of the world's best business minds to answer the critical question: How do you make a business remarkable? The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing, it tells stories that light the imaginative fire and encourages true innovation.
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