We have a substantial amount of experience in developing business plans and the underlying business cases. We have already worked with on client in Germany on the definition and planning of a new corporate venture.

Business Plan work is very important for the development of sound future options. Experience shows that most new ventures fail because they did not understand the fundamental mechanics of the new business:

• What is being produced?
• Who is the customer?
• Where will their value be created? How much of that value stays on the table for the venture to claim?
• Through which channel will the product reach the customer, and what power context exists in it?
• What is the likely and catastrophic competitive response, and how can the venture deal with it? How is risk managed?

Dr. Heuer has created and worked on a dozen high-value business cases in his career, ranging from a 100 Million EUR Software Startup to a 1 Billion USD corporate business.